Magners Light Irish Cider
In October 2007, Magners Irish Cider launched Magners Light, a low calorie cider but still 4.5%. Magners Light retains all of the characteristics of Magners Original i.e. alcohol volume (4.5%), taste, colour, carbonation and nose, but with one significant difference - less calories. Magners Light has less than 1% carbs and only 92 calories per 330ml bottle, providing a lighter alternative. By introducing a light cider, Magners developed a product that fits with consumer's modern lifestyle requirements - a good quality Cider but with lower calories, therefore allowing consumers greater brand choice within the cider category.